Who
We Are

At Initiative, we’re more than just a clothing brand we’re a creative movement that fuses art, literature, and creativity into every stitches and designs. Our journey began with a bold vision: to redefine streetwear by infusing it with the essence of self-expression, community, and artistic exploration.

Our manifesto

Welcome to Initiative, At Initiative, we're more than just a clothing brand we're a creative movement that fuses art, literature, and creativity into every stitches and designs. Our journey began with a bold vision: to redefine streetwear by infusing it with the essence of self-expression, community, and artistic exploration. Established in 2023, Initiative emerged as a brand where fashion becomes a canvas for storytelling, where each garment tells a story, expresses a feeling, and sparks a conversation. We understand that clothing is a powerful medium through which we communicate our identity to the world. More than just the style, it's a statement. Our designs are an extension of our emotions, thoughts, and passions, and we invite you to make them a part of your story. By wearing our pieces, you're not just adorning yourself; you're becoming a part of our movement. What sets Initiative apart is our commitment to authenticity. Our designs are born from genuine inspiration – the art that moves us, the literature that ignites our minds, and the creativity that knows no boundaries. We're on a mission to engage you in the creative process. Through collaborations, interactive events, and a dynamic online presence. We're inviting you to become an initiator of the Initiative experience. Your voice matter, and together, we're shaping the future of high end streetwear. Initiative is a lifestyle. It's the embodiment of our shared passion for art, literature, and self expression. It's a space where you're not just a customer; you're an integrated part of our creative journey. Thank you for joining the wave and being a part of this vibrant, expressive, and inspiring community. Together, we'll continue to blur the lines between fashion and art, and create a world where clothing is more than what you wear it's who you are.

- We are -

Collabs

Our designs are born from genuine inspiration – the art that moves us, the literature that ignites our minds, and the creativity that knows no boundaries.

Discover our collabs

Artists

Initiative is a lifestyle. It’s the embodiment of our shared passion for art, literature, and self-expression. It’s a space where you’re not just a customer; you’re an integrated part of our creative journey.

Discover our artists
  • Jacques Schneider
    Luxembourgish artist
  • Vic Garcia
    Artist from Miami

Our
Shop

Our shop is more than a destination—it's a curated haven for those seeking style with purpose. Explore our crafted collection, where each garment is a canvas for self-expression and a symbol of individuality. Join us on a journey of fashion that transcends trends, embracing the spirit of Initiative Era with every stitch and thread.

I want to shop

Become A member

Together, we’ll continue to blur the lines between fashion and art, and create a world where clothing is more than what you wear it’s who you are.